Enterprise culture
The construction of enterprise culture must be starting from their own, must stand on solid ground to do, head can be extended to the cloud, but the feet to trample on the ground. If the enterprise is an organism's words, enterpriseThe mission is the organism of the soul, and the values, culture is the enterprise spirit and the pursuit of. Ding letter enterprises in building a new platform, using the new system, efforts to open up the market at the same time, also in theThe construction of Ding letter of common values, creating Dingxin culture. These values and culture is Ding letter several years to work together and explore the summary, she will be accompanied by the development and growth of enterprisesConstantly enrich and perfect.
1、enterprise service concept -- better than the customers know the customers most in need.
Customer first, heart services, the customer is we can not say. Provide opportunities for enterprises to realize their own value, to provide employment opportunities for the enterprise and the source of profits, is our clothesFood parents, is the enterprise loved one. In Ding letter, the customer is always right, enterprises always customers not to say no.We work hard for customer service. We do our best to satisfy the customer, we provide personalized service tailored to customers; we provide competitors do not have the service for the customer; for the customerThe user provides beyond its expected return; we provide a pleasant surprise for customers. We make the customer feel Ding letter is their most trusted people, we are the best to solve their problems, they areThe best partner. We use the sincerity and sincere in exchange for customer satisfaction and loyalty.
2、enterprise image view -- every employee is a business card
Each of us is the enterprise's image ambassador, is the enterprise flow window. Customers through our contact and understanding of business, our words and deeds, behavior, style is the shrinkageShadow. Enterprises have different internal departments, departments have different internal staff, but in the eyes of customers, Ding is only one letter. Each of our staff is enterprise living representatives, is a miniatureA business entity. The staff and the enterprise is a community of interests, both all, both. Enterprise image is good or bad, directly affect the vital interests of each of our employees, employees create and maintainThe image of the enterprise, is the maintenance staff of their own interests.
3、enterprise collaboration concept -- unconditional guarantee between nodes.
The enterprise is a network, each department, each employee is a node. The effective functioning of the network depends on each node of the unconditional unimpeded, any node interrupt will cause the whole networkParalysis. Customers choose Ding letter is in the choice of the Ding letter instead of a node, is the choice of the enterprise rather than a department or individual, is the choice of unconditional smooth rather than conditional. OpenOur greatest responsibility to the client, in the "open", we have no right to talk with customers, we are not eligible to unilaterally reduce standard. Unconditional guarantee of adjacent node flow, means IWe must ensure that the node is smooth; means that we must take the initiative forward multi step based on the node flow; means we all have the responsibility and obligation to ensure the next process betweenOpen; mean background must support the front, everyone must obey the market; means that we must consider the question from the overall situation and the overall. No other node is smooth, no the whole networkOpen.
4、enterprise competition concept -- is always better than rivals step
We welcome competition. "Survival of the fittest in natural selection, survival of the fittest", competition can make gold light, competition can stimulate human potential, competition can arouse enterprise unlimited vitality, survival of the fittest competitionJig, competition can make the strong stronger, we use both hands to embrace competition! We have confidence in the face of competition. We have a good team, we have the glorious tradition, the past success and existing resources to giveWe participate in the competition of confidence. Not to fight at outrance competition, competition is not a life-and-death struggle, competition is a kind of speed, bearing, bearing of the contest, promote each other is an energy. No matter the opponentWhat a strong, no matter how great the difficulty we are faced with, we have the confidence to do better than the opponent, we always go one step further than the opponent.
5、enterprise crisis concept -- the biggest crisis is not a crisis
Crisis is easy shadow, where there is peace, where there is a crisis. Whether we admit it or not, whether we like it or not, the crisis is always exists objectively, always with us, at the time of the accidentMoment are possible. Forewarned is forearmed., no sense of crisis is the biggest crisis. Crisis is a universal, crisis is objective, if not aware of crisis, crisis from latent to sensible, from small to large, intensified, and finally lead to disastrous consequences. Be prepared to prevent trouble before it happens; residence high thinks of danger in order to change danger into safety. Whether we have made much progress, no matter we are faced withWhat an attractive situation, no matter how others praise us, we have to be very careful, alarm bells ringing! Crisis is a challenge, but also an opportunity, the best way to deal with the crisis is to develop to the crisis alert, crisis into opportunities.
6、Enterprise development -- the pursuit of excellence, to create a legend
The pursuit of excellence is the important content of Dingxin spirit of enterprise, is to ensure that "customer service first" and "customer first" for the effective implementation of the spirit. To an enterprise, some people say that good is a kind of burden -- there are many responsibilities and pressure; some say from good to excellent is a kind of pursuit, can never achieve. Ding letter facing the complex competition environment, we must set up the three aspects of competitive advantage.
The strategy and implementation to digest. Strategy and execution is the relationship between fish and water, are interdependent, indivisible. The strategy includes market insight, strategic direction, focus on innovation, and business planning. Execution is the strategy to guarantee the smoothly implementation of, it relates to the staff, formal organization, key tasks and atmosphere and cultural factors. As a clear goal, clear corporate vision, must consider the strategic enforceability in formulating the strategy at the same time.
Fusion of innovation and transformation. Innovation is the attitude, transformation is a means of. Many enterprises attach importance to technological innovation, but innovation not only in scientific and technological innovation, but also lies in the innovation business model. The success of the company.Efforts should be made to the invention and industry insight, innovation of real value to promote the development of productive forces. Innovation can change people's way of thinking, the transformation is constantly changing requirements. The two things at the same time related to the strategy and implementation, entrepreneurs must in the formulation of strategies and values will emphasize the innovation, and is committed to make the business model and market and customer needs to match, in the face of changing market to adjust their own, to first-class enterprise mode and process transformation.
Using a high performance culture to attract the best talent. In addition to the persistence to constant values, a high performance culture is the key to remain and inspire potential. Our principle is to find the right people, so that they can be trained and used various methods, then let these people go to work. We should create a healthy competitive environment, it creates atmosphere can produce many excellent talents. To enable employees to competitive success, and the result will be recognized and rewarded, so everyone can not be complacent to upstream. To make everyone think anything can be done, will certainly be able to do. As long as there is work to strive for perfection of the spirit, and take the almost impossible task of courage, which will enable the company soon formed a kind of tone, a kind of spirit, it is optimistic, enthusiasm, excitement and progressive spirit of the mission.
